Corporate gift-giving strengthens the bond between business owners, employees, distributors, suppliers, and clients, and offers many benefits to improve the performance of your business. By understanding the various ways gifts and branded merchandise can be leveraged across your business, you will begin to realise their power and strategic value. Here are some different ways, and the benefits of using corporate gifts in your business.
1. For The Business.
Positive attracts positive, which is why doing good and giving to others spreads the word that you are an altruistic, giving company. Corporate gifts are a highly effective marketing tool. They have the power to increase or build brand loyalty, create awareness about your brand, retain brand image or simply attract new customers or clients.
2. For Your B2B Relationships.
Companies are composed of people, and people just love receiving gifts! Prospective clients are also more likely to pay attention to you when receiving a branded promotional item, which can go a long way when developing relationships with current and prospective clients.
3. For Employees.
Gifting within an organisation shows not only gratitude towards employees but also thanks to them for their dedication and hard work. Organisations that use promotional merchandise with staff are reported to have higher levels of staff loyalty and retention! It even supports business growth!
4. For Shareholders.
When presented at shareholder meetings, premium gifts can help the shareholders feel their investments are worthwhile and are appreciated.
5. For Brand Recognition.
The best corporate gifts and branded products are long-lasting, highly practical products that can be used daily. Products customised with your company’s image and tagline will keep your brand top of mind. Promotional items are perfect for products launches and trade shows!
6. For The Bottom Line.
Promotional gifts are relatively cheap when compared to monetary incentives involved in compensating employees, clients, and customers. Buying in bulk can also bring you significant cost efficiencies. Aim to buy as high quality as your budget allows. Learn more about calculating the ROI on promotional items.
7. For The Supply Chain.
A well-planned and considered gift-giving program supports local business, suppliers, and potential partners. Some of the most popular ideas are coffee mugs, picnic blankets, flash drives and tote bags. Don't forget the packaging. Gift boxes and gift cards compliment a business gifting campaign.
Total Uniform Solutions are well-placed to design your corporate gifting program. Download our guide to corporate gifting and learn all the strategies to using corporate gifts to your advantage.
